![]() There are two easily accessible pieces of information that can help to structure your summary. End the summary with a brief call-to-action explaining why a buyer would want to be in touch with you. Reiterate the value proposition that you so eloquently described in your headline, and provide social proof of how you help companies achieve results. ![]() For instance, if you sell project management software to a niche industry, include a sentence or two about what your tailored solution means to customers in that market. Make sure your summary highlights the key benefits of your offering, and tailor it to the audience you hope to reach. Use no more than three paragraphs with 3-4 short sentences to deliver your pitch. That doesn’t give you much time to make an impression. Your LinkedIn summary is a virtual elevator pitch. When writing your summary, think about how you introduce yourself in a business setting. Write a concise summary Why It’s Important Then do something just a little bit better (or a lot better, if the opportunity presents itself). Analyze their headlines and see if they’re doing something that you can translate to your position. Look for people in a role similar to yours at companies you admire. Choose keywords that people would most likely use to find someone like you and incorporate them into your headline. LinkedIn crawls your headline to pull search results. Think carefully about the keywords you include in your headline. Not sure how to put it into words? Fill in the blanks below: Think outside of the box and use the space to describe two things: who you help and how you do it. Writing a compelling headline isn’t as difficult as you think. Make it count! (No pressure.) Tips & Tricks The headline is the first line people will read about you are. It most certainly won’t help you rise above the noise. It’s unlikely that your job title is indicative of the value you bring your customers. Make your headline compelling Why It’s ImportantĪ headline is a chance to state your value proposition quickly. Don’t forget to smile! Your profile picture is chance to communicate that you are likable and trustworthy. Choose a solid color shirt and stand in front of a simple background in a well-lit area. Recruit a friend or family member to take the shot for you. If you don’t have access to those resources, you can source a photo on your own. Many organizations or professional conferences ( like Salesloft’s Rainmaker) offer opportunities to have a headshot taken. Do you have a professional profile picture? We all love cute baby pictures however, they don’t project the best professional image of YOU at first glance. According to LinkedIn, profiles with pictures earn an InMail response rate of 40%. Have a professional profile picture Why It’s ImportantĬonsider how you want potential business connections to view you. Unsure how to get started? Here are 5 ways to optimize your LinkedIn profile for social selling. Don’t be that person… especially if you’re using LinkedIn as part of your sales process. Have you ever searched for someone on LinkedIn only to find their profile is nothing more than their name or their photo is 20 years old? Do you sort of feel like they’re lazy? It’s frustrating and doesn’t reflect well on the individual. Maybe they just aren’t into social media, but that doesn’t change your perception. As such, your social profile should not merely be a repurposed resume. Fifteen years in, LinkedIn is the world’s largest professional network with 500 million users. LinkedIn is one of the best places for you to establish your professional brand. ![]() Today, the platform has evolved into a powerful sales tool. Previously, LinkedIn was viewed as a place for those who were desperately seeking employment. There is no such thing as a first impression mulligan! If your foray into social selling starts with an outdated or incomplete profile, valuable time spent prospecting will likely be wasted. This piece of advice applies to events throughout your life – from your first of day school to the first time someone stalks views your online profile. “You never get a second chance to make a good first impression.” – Dad
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